News & Resources
2025-03 As major sporting events compete with other discretionary spending, for example, other forms of entertainment, understanding the customer journey and making experiences ‘frictionless’ and ‘personalized’ have become important objectives ...
2024-11 Technical experts of the International Association for Sports Surface Science (ISSS) concluded their bi-annual technical meeting in Lausanne (Switzerland). Hosted at the Olympic Museum located within the picturesque lakeshore Olympic ...
2024-06 Media rights holders, leagues and clubs more often are in search for unique and exhilarating content in order to continue engaging their fans. Recent immersive experiences showcase using Apple’s ...
2024-02 Environmental, social and governance, or short ESG, refers to set of quantifiable parameters that can be used to measure the impact of an organisation, event or other activity on ...
2023-10 Terms like ‘super shoes’ or ‘trampoline spikes’ have previously been used in media articles to describe the advancements in sportstech materials used in footwear. A range of advanced materials ...
2023-08 When it comes to surfaces and equipment, protective articles, footwear and apparel, a variety of different materials have been used in sport. The sports technology stack of advanced materials ...
2023-06 Force reduction measures the ability of a material to absorb an impact force. Typically, the value is expressed as a percentage reduction in the force relative to the maximum ...
2023-04 Polymer degradation usually manifests itself through a loss of properties, change in shape or form, crack formation and discoloration (e.g. loss of gloss, greyish-white surface). According to the mode ...
2023-02 Microplastic particles are increasingly detected in natural habitats and the food chain raising concerns regarding their impact on the environment and potentially human health. From the packaging of food ...
2022-11 Since the lead-up to the 2022 World Cup in Qatar has been thrust into the spotlight, the tournament has been surrounded by more than its fair share of controversy ...
2022-09 In the digital era of marketing, the way businesses are trying to reach and communicate with their customers has shifted significantly. No longer is there a surplus of customer ...
2022-08 The term ‘Metaverse’ was quickly thrust into the Spotlight back in October 2021 when Facebook’s parent company announced that it would be changing its name to Meta. Since then, ...
