News and Resources

6 Things Sports need to do to master Digital Transformation

6 Things Sports need to do to master Digital Transformation
2020-03  Instead of developing truly open standards and providing suitable interfaces for necessary data exchange and collaboration, ‘innovators’ in sports technology are attempting to lock customers into proprietary platforms and ...

Berkeley Haas - #studentalways

Berkeley Haas - #studentalways
2020-02  The Haas School of Business at the University of California, Berkeley interviewed Martin Schlegel to discuss the Executive Education program at Berkeley Haas.  Read the interview here. ...

Managing Digital Transformation in Sport

Managing Digital Transformation in Sport
2019-03  Technology is reshaping sport: On a B2C level, new ways to engage with stakeholders are being designed with the aim to personalize the experience.On a B2B level, digital operating ...

Bundesliga Sports Innovation Summit

Bundesliga Sports Innovation Summit
2018-05 Messe Düsseldorf, Düsseldorf Congress Sport & Event (DCSE) and the DFL who is responsible for the organisation and marketing of the Bundesliga professional football in Germany jointly organized a ...

Technology is driving Sports Business Management Capability

Technology is driving Sports Business Management Capability
2017-01 Sports technology is changing the face of sports management: On the athlete side, wearables, optimized new equipment and athlete management systems are just some of the tools that are now ...
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