News & Resources

Are 'Super Shoes' considered 'technical doping'?
2023-10  Terms like ‘super shoes’ or ‘trampoline spikes’ have previously been used in media articles to describe the advancements in sportstech materials used in footwear. A range of advanced materials ...
How to optimize Materials for Sports Equipment and Apparel?
2023-08  When it comes to surfaces and equipment, protective articles, footwear and apparel, a variety of different materials have been used in sport. The sports technology stack of advanced materials ...
Shock Absorbing Materials in Sport
2023-06  Force reduction measures the ability of a material to absorb an impact force. Typically, the value is expressed as a percentage reduction in the force relative to the maximum ...
Why do surface materials break down?
2023-04 Polymer degradation usually manifests itself through a loss of properties, change in shape or form, crack formation and discoloration (e.g. loss of gloss, greyish-white surface). According to the mode ...
Microplastics in Synthetic Turf Pitches - Is the current approach the best?
2023-02  Microplastic particles are increasingly detected in natural habitats and the food chain raising concerns regarding their impact on the environment and potentially human health. From the packaging of food ...
Use of Technology and Analytics in Player Workload
2022-11  Since the lead-up to the 2022 World Cup in Qatar has been thrust into the spotlight, the tournament has been surrounded by more than its fair share of controversy ...
The Explosion in Sports Content Creation
2022-09  In the digital era of marketing, the way businesses are trying to reach and communicate with their customers has shifted significantly. No longer is there a surplus of customer ...
Is the future of Fitness destined for the Metaverse?
2022-08 The term ‘Metaverse’ was quickly thrust into the Spotlight back in October 2021 when Facebook’s parent company announced that it would be changing its name to Meta. Since then, ...
Risk of a fragmented future in sports broadcasting
2022-07 The new norm within sports broadcasting has quickly begun to shift towards streaming and over-the-top (OTT) media services. Gone are the days when sports were all broadcast through traditional ...
Comparing the Business of Sport and Esport
2022-05  Esports has quietly been growing rapidly over the past few years. Although it may still have quite a way to go compared to some the largest sporting leagues in ...
Why Big Data empowers the Single View of the Fan
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
How Big Data enables Fan Engagement
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...