News & Resources
2022-11 Since the lead-up to the 2022 World Cup in Qatar has been thrust into the spotlight, the tournament has been surrounded by more than its fair share of controversy ...
2022-09 In the digital era of marketing, the way businesses are trying to reach and communicate with their customers has shifted significantly. No longer is there a surplus of customer ...
2022-08 The term ‘Metaverse’ was quickly thrust into the Spotlight back in October 2021 when Facebook’s parent company announced that it would be changing its name to Meta. Since then, ...
2022-07 The new norm within sports broadcasting has quickly begun to shift towards streaming and over-the-top (OTT) media services. Gone are the days when sports were all broadcast through traditional ...
2022-05 Esports has quietly been growing rapidly over the past few years. Although it may still have quite a way to go compared to some the largest sporting leagues in ...
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...
2022-02 With the Super Bowl being one of the biggest annual sporting events costing a hefty US$7 million for a 30-second commercial spot these days, the spectacle is garnering the ...
2022-01 The question, what role technology plays when it comes to the future of the fitness industry, has been subject of many studies and opinions. The pandemic has accelerated the ...
