White Paper - Australia the global Peoria?

2017-07  ‘Will it play in Peoria’ has been the typical phrase used as a representation for mainstream taste in America. The oldest settlement in Illinois often is referred to by the advertising industry as a benchmark for mainstream taste due to its history, demographics and infrastructure.

Australia - the global Peoria?

Modern Australia serves a similar role in a global context due to its multiculturalism and high level of urbanization combined with vast distances between centres and the continent’s environmental challenges. Typically, Australian operations show sufficient complexity and depth to function as test markets for new products, processes or organizational concepts. As a result, developing, prototyping and manufacturing goods in a diversified Australia provides a perfect platform to build an innovation incubator to validate and export to the global world.

Additional information

For further information download the White Paper from ResearchGate or contact chemneera.