Smart Stadium extending beyond on-field data

2020-09  The smart stadium extends on-field data analysis to off-field information technologies.  From networked stadium infrastructure, in-stadium Broadbent or cellular networks, security, merchandise and concessions to links with transport, broadcasting and OTT streaming, the smart stadium setup can provide a platform for technology to reshape the way people engage, participate and consume sporting events.

Smart stadium market growth

Currently, the smart stadium market is sized around $4bn p.a. with estimates to triple to more than $12bn p.a. by 2023-2024 [1].  Specifically, in times when the in-stadium attendance is severely restricted, such technologies can be deployed to also enhance the fan experience at home as additional data beyond score, time, video and sound is being relayed. Accordingly, the use of mobile devices is thought to enable further applications typically referred to as the second-screen experience rating from on-field analytics, fan engagement to interactions related to merchandise, concessions, transport and other infrastructure.  Most of these services will rely on high-speed wireless or 5G-mobile service provisions in and around the stadium and venue.

Additional information

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Resources

[1] Source: MarketWatch