Smart Stadium extending beyond on-field data

Smart Stadium extending beyond on-field data

2020-09  The smart stadium extends on-field data analysis to off-field information technologies.  From networked stadium infrastructure, in-stadium Broadbent or cellular networks, security, merchandise and concessions to links with transport, broadcasting and OTT streaming, the smart stadium setup can provide a platform for technology to reshape the way people engage, participate and consume sporting events.  Currently, the smart stadium market is sized around $4bn p.a. with estimates to triple to more than $12bn p.a. by 2023-2024 1.  Specifically, in times when the in-stadium attendance is severely restricted, such technologies can be deployed to also enhance the fan experience at home as additional data beyond score, time, video and sound is being relayed. 

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1 Source: MarketWatch


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